Coca-Cola has launched a nationwide campaign ahead of the 250th anniversary of the United States, introducing a limited-edition series of mini cans.
The collection includes 52 designs, representing all 50 states along with Washington, D.C., and Puerto Rico. Each can features local symbols and cultural elements combined with the brand’s classic design style, printed on aluminium mini cans.
Some designs highlight widely recognised themes. California shows a surfer, Wisconsin features cheese, North Dakota includes the prairie rose, and Minnesota displays the eight-pointed star from its state flag. The aim is to reflect regional identity through simple visual elements.
The campaign is part of Coca-Cola’s partnership with the America250 programme. Alongside the product launch, the company has introduced a sweepstakes. Consumers can scan marked packaging or cups to enter. Prizes include a vehicle and collectable pins based on the can designs. Entries can also be submitted online without purchase.
The designs are available only on 7.5-ounce mini aluminium cans of Coca-Cola, Diet Coke, and Coca-Cola Zero Sugar. Standard 12-ounce cans are not part of the campaign.