Capral Aluminium, one of Australia’s leading aluminium extruders and distributors, has introduced a more flexible approach to meeting customer needs. This led to the launch of Shop.Capral, an online store designed to give customers greater visibility and easier access to Capral’s Industrial Solutions aluminium range. The platform is open to all industrial clients, as well as general consumers and trade customers.
Mark Murray, Capral’s National Market Manager for Industrial Solutions, highlights the pivotal role of the company’s online platform, Shop.Capral, in providing a dependable source of sustainable and high-quality aluminium. Operating nationwide, the online store provides customers with the option to pick up products from any of Capral’s 28 locations, including its RDCs and Aluminium Trade Centres, or choose a next-day delivery option.
In addition to its accessibility and timeliness, the store offers special features for account customers, such as access to negotiated pricing, past orders, and invoices. Account holders can also take advantage of new features like re-ordering, shopping lists, and favourites. Furthermore, the store enhances accountability and the overall user experience by allowing customers to track their orders and deliveries.