Designers Sabine Marcelis and Daniel Rybakken are among the talents showcasing aluminium-based furniture and home decor at Hydro’s R100 exhibition during Milan Design Week 2025. Organised by the aluminium and renewable energy company Hydro, the exhibition was built entirely from 100 per cent post-consumer aluminium—including all objects, podiums, and display structures.
The exhibition featured five design pieces, all developed under a self-imposed constraint: everything, from sourcing the aluminium scrap to producing the finished designs, had to occur within a 100-kilometre radius. This local-first approach underscored the feasibility and beauty of sustainable design at scale.
Hosted at Capsule Plaza – Spazio Maiocchi in Milan ( from April 7 to April 13), R100 built upon the momentum of Hydro’s 2024 “100R” exhibition, which marked the debut of Hydro CIRCAL 100R—the first industrial-scale aluminium made entirely from post-consumer scrap.
Exhibition & emission reduction at the same time
By anchoring the entire project within a 100-kilometre radius, Hydro spotlighted transportation emissions—a major, often overlooked contributor in the design industry. This hyper-local approach led to a striking outcome: a 90 per cent reduction in transport-related emissions compared to Hydro’s 2024 project, according to the company.